4 biggest technology trends in the events industry in 2018
The events industry has been slow to evolve in the MENA region. Nonetheless, it is now being influenced by the large-scale adoption of technology, on a global scale.
Though it comes across as one seamless business process, a lot more goes on in the boiler room, when planning an event.
Several verticals must be looked into, ranging from marketing and budgeting to ticket sales and data management.
The elephant in the room is technology; it is disrupting each and every one of these verticals for the better.
Here are the four biggest trends in the events industry that you must watch out for:
1. Data security
Dealing with a high concentration of people almost invariably accumulates a
high concentration of data. All this data, is of course, very valuable.
Be it the Equifax data breach (compromising 143 m consumers’ data) of the Uber hack (compromising 57 m users’ data), the fact that cyber hackers are always on the lookout for personal data, is not unknown.
As more verticals that event management involves moves into the virtual world (online ticketing, cloud-based infrastructure, and the like) vulnerabilities of data leaks increase.
The advent of GDPR just goes to show how much of a concern data management is, for companies that manage data. GDPR compliance will require businesses to handle data that they collect in a more secure and organized way.
Data security is definitely an emerging concern for event companies and space where a lot more innovative solution will pop up.
2. Virtual reality
Within a month of its release, Pokemon go was generating over 30 million downloads and over 16 million $ in revenue every day. This is perhaps the best example of how ready consumers are, to embrace virtual reality.
By forming a 3D, computer-generated environment, exhibitors are able to showcase their products and services like never before.
Everything from furniture and decoratives to cars and real estate can be presented in VR.
In the mid to long term, technologies like holograms will be capable of taking this a notch further, by projecting in 3D.
Sensors today can be used to track several different variables. The ones that we think has the most potential, however, is motion sensors.
By having motion detectors set up strategically across the venue, event organizers will not only be able to track the crowd’s movement across the venue, but also draw conclusions on movement and behavioural patterns and how they are affected by different event floor layouts.
Sensors coupled with big data analytics will bring about waves of change in the events industry.
4. Mobile marketing
With smartphone penetration nearing 78% in the region, there is no doubt that consumers have their attention fixed to those small screens.
In 2015, more than half of all Google searches came from mobile devices. There has never been a better time to capitalize on mobile marketing.
Social media and mobile applications are some of the best ways to penetrate this trend and make the most out of it for your business.
About Stride Plus Events
Stride Plus is an events organizing and management company based in the UAE, focused on business, networking and community events.
Learn more about out services here.